There is no “cookie cutter” approach to what we do for you. Our long track record of trusted guidance, objective advice and investment management will guide you throughout your journey as you pursue your life goals.
Watch the videoIt starts with step1. where we ask thoughtful questions to determine your comfort level with taking risk. To get started, click here to learn more about step1.
We analyze your current situation and work with you to build a financial plan identifying your life goals and how your money will help you fulfill those goals.
We advise then build an investment portfolio for you, using our professionally-managed investment strategies.
Your customized investment portfolio is continuously monitored and adjusted as your goals and priorities evolve.
Taking the first step with step1. clients understand how they think and feel about taking risk in their investment portfolio. Get started on your journey now — take your risk survey.
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A blend of best in class active managers and low cost passive strategies.
Strategic, low-cost, investment management with no trading fees.
Investment strategies designed for the socially conscious investor.
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Individual equity positions carefully selected by our investment team.
With Steadfast, we’ve built an investment platform where you have robust choices for how your portfolio is invested.
Your dynamic financial plan and net worth statement reflect your customized investment portfolio. Gone are the days of a static plan in a pretty binder on a shelf.
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See all your investment accounts and your financial plan updated for current market values including a dynamic net worth statement and receive market updates and commentary.
Securely store all of your documents in one place including financial statements, customized reports, tax and estate documents, healthcare directives and power of attorney.
Schedule a quick call, meeting, a formal review or speak to your Advisor in real-time via video conference call all from FETCH.
A veteran investor, Rick joined RFG in 2016 to build an institutional-caliber, client-focused investment platform. Recognizing that foundations and family offices often enjoy a significantly higher level of access and sophistication around portfolio management, Rick designed an investment program focused on bringing that level of service to you. He works one-on-one with our Advisors and their clients to construct customized portfolios that help meet their goals, as defined by their definition of success. There is no one-size-fits-all approach.
Chief Investment Officer
Prior to joining RFG, Rick spent 12 years at Bain Capital Credit where he rose through the ranks to become Executive Vice President, Head of Fixed Income Consumer Investments and Assistant Portfolio Manager. Rick played an instrumental role in helping Bain grow to become a global investment powerhouse, serving client assets in excess of $30 billion.
Managing portfolios through the volatile markets of 2001 and 2008, Rick experienced firsthand the importance of portfolio diversification and the tradeoffs between risk and portfolio return. He applies those lessons learned to managing our clients’ money today.
Rick graduated from Harvard University, Magna Cum Laude, in Applied Mathematics & Economics. He is also a Stanford Graduate School of Business MBA and was awarded Henry Ford II Scholar for highest academic achievement in his MBA class.
The Steadfast Investment Platform, led by RFG’s Chief Investment Officer Rick Wedell, distinguishes itself by being an institutional-caliber solution for Advisors and their clients. Adding Eric as a leader of the Investment Team adds depth and experience to the Platform.
Read Eric’s BioHead Institutional Trader
After 30 years on Wall Street as an Institutional Trader, Eric relocated to Birmingham in late 2020 and joined RFG Advisory. Energized by the opportunity to put his talent and experience to work in an entrepreneurial environment, Eric assumed the role of Head Trader on the Steadfast Investment team. Prior to joining RFG, Eric spent a decade as a Senior Equity Trader for Invesco, Inc. (formerly Oppenheimer Funds) where he provided trade execution of domestic and international equities for a management team with portfolios valued at $28 billion. Eric was responsible for daily trading volumes exceeding $50 million. Before Invesco, he held Senior Equity Trader positions at RS Investments, Guardian Life & Gabelli Asset Management.
Eric has extensive experience in financial management, analysis and investment strategy acquired during his long tenure on Wall Street. With his finger on the pulse of what’s driving the market, Eric excels at communicating fundamental, technical and quantitative analysis to RFG’s Investment team and Advisors. This real-time communication enables our Advisors to truly understand the how and why of what is driving the day to day performance on driving the daily performance of domestic and international markets. You cannot underestimate the value add of an expert trader in-house sharing their perspective. His is an insight earned by having a front row seat through 30 years of bull markets, market corrections, reactions to company earnings, currency crises and of course the 2008 financial crisis.
When you spend your career sitting on a high-performing trading desk you develop an obsession for accuracy, because if you make a mistake on a $50 million dollar trade it can be career-ending. Like a pilot missing a runway, it is just not allowed to happen so the level of care that is applied to trading portfolios is unmatched. As Eric likes to say “I have witnessed every mistake an investor can make and they are never obvious before they happen. I can help avoid those mistakes.”
What is most exciting about Eric joining the RFG team is that his skill of providing an exemplary trading experience to the world’s top investment professionals is now available to our Advisors and their clients invested in Steadfast.
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Chairman & CEO
Read BioChairman & CEO
In 2003, Bobby founded RFG Advisory. His leadership abilities, passionate commitment to the independent RIA model and genuine desire to help clients pursue their personal goals led him to this point. Bobby is devoted to helping Advisors pursue their dreams and maximize the value of their independent practice. He brings two decades of experience to the table and loves to discuss, craft and help Advisors execute a well-planned succession strategy. Bobby also leads RFG Advisory’s business consulting efforts, meeting with each advisor quarterly to share best practices, and enthusiastically recruits Advisors to join RFG Advisory.
“Be in business for yourself, not by yourself,” is Bobby’s favorite quote and he has built RFG Advisory’s management team and infrastructure to support this motto.
Bobby enjoys spending time with his two children, Sela and Garrett. He also loves college football, traveling and hunting.
President
Read BioPresident
Shannon Spotswood was named President of RFG Advisory in February 2016. Her strategic vision for the firm is one of rapid, well-executed expansion across the U.S. Her focus is on best practices for advisor recruitment and transitions, corporate marketing, business development, and M&A. She is committed to supporting RFG Advisory’s high-growth, hybrid RIA platform with a network of professional independent financial Advisors. With more than 20 years’ experience, Shannon is putting her enthusiastic passion for the finance industry to work developing the processes and technology to help RFG Advisors—and their clients—succeed.
Prior to her time at RFG, Shannon spent 20 years in finance serving as a Portfolio Manager and Director of Long-Only Equity Strategies for San Francisco-based hedge fund Symphony Asset Management and as an Investment Banker with Volpe Brown Whelan & Co. Passionate about Wall Street since her 14th birthday when she was given a subscription to the Wall Street Journal, Shannon started her career as a Research Analyst and Junior Trader for EGM Capital and worked at PaineWebber during college. Equally passionate about entrepreneurship and retail, for three years Shannon built a luxury children’s clothing company, Busy Bees, that is carried in more than 150 retail stores nationwide.
Shannon earned a Bachelor of Arts degree in both Economics and Political Science from the University of Arizona. After more than two decades living in San Francisco, Shannon along with her husband and three children moved to Birmingham in 2013. She is an outdoor enthusiast and enjoys spending time with her family and friends. Shannon, along with her daughters are avid equestrians, so she is most often found after hours at the barn or chasing her son on the soccer field.
Board Member
Read BioBoard Member
Mendel is a seasoned business executive and investor. He is currently the Managing Member of Melzer Consulting, LLC, where he advises investors on investment strategy, asset allocation and implementation. He also serves as Chief Investment Officer of CapAcuity, LLC, a Registered Investment Advisor serving the executive benefit market. Mendel is also Managing Director of Melzer Investment Co., a private real-estate firm, a role he has held since 1984.
Since 1984, Mendel has held multiple senior positions with leading investment firms. For 15 years, Mendel was President and Chief Investment Officer of Newport Group Securities, an institutional broker-dealer and investment advisor with over $25 billion in assets under advisement. Newport provides investment advice to corporate retirement plans and other institutional investors, as a subsidiary of a retirement services firm with over $150 billion in assets.
Prior to joining Newport, Mendel was Chief Investment Officer at both Prudential Investments and Weiss, Peck and Greer. In those roles, he led investment teams responsible for both public and private investments totaling $180 billion and $18 billion, respectively. At Weiss, Peck and Greer, Mendel was instrumental in launching several new alternative investment vehicles. At Prudential, he led all investment activity for non-General Account investment strategies, following several years leading merchant banking teams.
Mendel earned his BBA (with honors) in Management from University of Wisconsin – Madison and his MBA (with distinction) in Finance and International Business from New York University. He is a holder of the Chartered Financial Analyst (CFA), Chartered Life Underwriter (CLU) and Chartered Financial Consultant (ChFC) certifications.
Board Member
Read BioBoard Member
Bill is the Chief Investment Strategist for Arlington. In his role, he oversees asset allocation strategy, portfolio management, manager due diligence and works directly with clients and serves in an investment advisory role.
He received his undergraduate degree in Finance from the University of Colorado and his MBA from Indiana University. Bill has over twenty‐four years of traditional and alternative investment management experience including five years as CIO for McDonald Investment Company, a single family office. Prior experience includes over six years in New York with Hanson PLC in its Mergers & Acquisitions Group, where he managed over two dozen transactions in excess of $2 billion. Additionally, he spent over four years as a Corporate Finance professional for Price Waterhouse in Los Angeles. Bill has earned his Chartered Financial Analyst designation.